Client:
Crown International

Style/Approach:
Crown International were looking for a simple and straight forward promo for their brand new product the VMC Pole. The VMC pole enables motorway signs to be maintained with single person operation without the need for lane closures.

Crown were clear about what they wanted; Detailing and showing the design and operation of the product. Good strong visuals and clear voice over, with no graphics, text or overlays to keep things clear and to the point. An actor was hired to help demonstrate it's use and design. It was also important to show the pole on location on the Motorway so a team was sent to Wales to capture those shots.

Technical considerations:
A camera crane was brought in provide camera angles not possible from ground level. Being vertical, and all about movement, a fluid camera able to get high enough to see design details was a must.

Visit the Crown International site here.

For Smartphone users click here to view the video on the youtube channel.